About Me

Thanks for being here! I know it’s a lot of effort to click buttons on a website which are not FB, IG or LinkedIn or whatever your social media poison is. Whether you are twiddling your thumbs or are actually using a keyboard, thanks for being here!

I have been blogging since an entire lifetime, even when this was not a thing – but I think it was the year of 2016 when my writing found it’s purpose. This was the year I moved to Switzerland and suddenly my write ups started to resonate with a lot of people. And hence, began the story of Be for Beauty and social media. For the uninitiated, Be for Beauty is a lifestyle blog run out of India and Switzerland which was founded by my sister and partner – Manavi Siddhanti. We recently took a collective decision to have two websites – one with a focus on lifestlye and the other with the focus on expat living and travel! Hence, My Swiss Story!

A little more about me – I am IT manager (by day), an author and a content creator. I have worked in the IT enterprise application area for over 14 years specializing in development, design, architecture and execution of mid-size/large business-technology engagements. (Yea!) I am a computer science engineer with a Masters in Business and Information systems.

This is clearly my passion project and I love it wholeheartedly. I thrive on my creative and entrepreneurial spirit and believe very strongly in uplifting, elevating, and encouraging women! You will see regular collaboration projects and women being featured in this space.

I live in the beautiful city of Basel with my adorable daughter and my husband. Prepare to see a lot of content around – expat living, motherhood, career and travel. Oh yes, before I forget, I am addicted to digital TV – so Netflix, YouTube and Bollywood is totally my jam!


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