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As a new month begins, I find myself eagerly awaiting this moment – the chance to present the latest chapter in our beloved “Entrepreneur of the Month” series. The love and encouragement you’ve showered on this tradition of ours means the world to us, and it’s a reminder of the remarkable community we’ve cultivated. Together, we embark on a journey to discover the stories of exceptional women from all corners of the globe, stories that kindle inspiration and insight. So, without further ado, allow me to introduce Jessica and the incredible tale she has to share.

Meet Jessica Wooi. A wonderful and charming lady and I like to call her – the woman of many hats! 😉 She’s a full-time mom, part-time entrepreneur running a global anti-aging business, and a versatile coach in beauty, wellness, weight management, and business. Jessica’s journey is a testament to her resilience and passion for creative pursuits. Read on as she opens up about her experiences with different ventures and how she keeps her entrepreneurial spirit alive.

Please tell our readers a little bit about yourself

Life has a way of surprising us, taking us on a journey filled with unexpected twists and turns. My life story is a testament to the power of resilience, determination, and a positive outlook.


I am Jessica Wooi, a 45-year-old Malaysian residing in Riehen, Basel. I am a full-time mom to a 12-year-old daughter, a wife, as well as a part-time entrepreneur currently running a global anti-aging business. I work as a beauty and wellness consultant, a weight management coach, and a business coach.

My journey began with a career as an Event Manager. I was deeply involved in the wine industry, where I met my husband, who was on holiday in Malaysia. I was also teaching the art of belly dancing there (can you believe it? ;)) I was, and still am, a fun-loving and outgoing person who enjoys good times, parties, and social events.

A better way to describe me is a fun-loving party girl.

My life took a significant turn when I became a full-time mom 12 years ago to my daughter and dedicated myself to my family. It was a big change from being a party girl and a belly dancer to living in the small, quiet Swiss village of Riehen. Thanks to my husband, our life in Switzerland is comfortable. Moving to Switzerland because of my husband, I found comfort and love in our shared passions for travel, food, and wine. I also found my passion in making jewellery, which led to 1001 Jewellery – a brand I had launched with love before covid hit us.

Despite my busy schedule, I still find time for my passions. I am a fashion jewellery designer, a hobby artist, a talented baker, and a Tribal Fusion Belly Dancer. These creative outlets provide me with a way to express myself and bring joy to my life.


Tell us about your current business

Life often takes us on unexpected journeys, and for me, the path from a comfortable life as a stay-at-home mom to a thriving entrepreneur was filled with surprises, personal transformation, and a passion and fulfillment for helping others.

I initially found fulfillment as a full-time stay-at-home mom. The opportunity to be with my daughter during those crucial early years was a dream come true. But deep down, I knew I wanted something more, a desire to be more than just a wife and mom.

I craved personal development and financial independence.

I yearned to spend my hard-earned money and set an example for my daughter that anyone can achieve their dreams through hard work. Returning to a traditional 9-to-5 job was out of the question; I cherished the flexibility and independence I had to be present for my family. Plus, I know how difficult it is to re-enter the corporate world without a professional degree and a gap in employment.

I decided to explore the world of entrepreneurship and began my own jewellery business, 1001 Jewellery. It was a creative endeavor, but as the world changed during the pandemic, the demand for jewellery waned.

In 2020, amidst the chaos of the pandemic, I flew back to Malaysia to be with my family as my father was battling Stage 4 Colon Cancer. He lost his battle eventually, but I am really glad that we could be with him in his final months. During this trying time, my university mate, Anne, introduced me to Nu Skin, a global anti-aging and wellness company. I am known for my love of looking good and feeling confident, and was drawn to the idea of maintaining youthfulness and well-being through safe methods not involving any needles, knives, and pain!

After just a week of using Nu Skin’s products, I witnessed a transformation I couldn’t ignore. My journey with Nu Skin transformed me from being an “Aunty” to a confident, hot mom. Nobody actually believes I am already 45 years old. I feel and look as if I am still in my 20s. The turning point came when I realized that my mother, who had been neglecting her health while caring for my father, could also benefit from this journey. Both my mom and I embarked on a 90-day weight management program, and the results were nothing short of miraculous.


I am the product of the products. The ability to help others improve their health, regain their beauty, and achieve financial independence became a source of immense happiness for me.

Nu Skin became the platform for me to chase my dreams. My biggest dream is to own an off-grid, high-tech house that’s self-sufficient, utilizing renewable energy and water harvesting technology. This house will allow me to grow my own food and reduce my carbon footprint. I envision it as a solution to future problems such as pollution, food scarcity, and water shortage. I am not just dreaming; I am actively working towards my vision.

In the midst of building my business, I had to face yet another formidable obstacle. My husband is battling cancer, a struggle that tested my strength and resilience. Through it all, I emerged as a beacon of positivity, learning to appreciate the beauty of life even in the face of adversity. Sharing my experiences can undoubtedly motivate and uplift others who may be going through their own challenges and looking for the light at the end of the tunnel.

What is a day like “in your heels?”

My everyday is a finely orchestrated blend of family, wellness, and entrepreneurship. It varies every day, but certain routines will always be the same, like our meals and staying active.

I kick off my day with a nutrient-packed start of a wholesome breakfast. It’s not just about sustenance; it’s about nourishing our body and spirit. My love for food and cooking ensures my family enjoys well-prepared lunches and dinners. The lunchtime spread caters to both my husband and me, while the evenings are dedicated to my daughter’s growing nutritional needs.

I am committed to physical fitness, whether it’s through outdoor exercise sessions, achieving my daily goal of 10,000 steps, or indulging in the world of belly dancing during my weekly sessions.


A portion of my day is dedicated to managing my online presence and connecting with friends and clients. I cultivate my social media, arrange Zoom meetings and coaching with weight management clients, business partners, and potential clients, and diligently participate in online training sessions. Sometimes, I meet clients physically for body analysis or beauty demos.

While waiting for my husband during his weekly physiotherapy, acupuncture, and doctor appointments, I squeeze in Zoom meetings. It’s a way to balance family care and business commitments with multitasking.

As a devoted mother, my responsibilities extend to household chores, including the ever-present tasks of washing and cleaning.

With wanderlust in my veins, I take on the role of my family’s travel agent in crafting adventures. I passionately plan and organize holidays for my family, turning each trip into an unforgettable adventure and creating memories for my husband, daughter, and myself.


I nurture my artistic soul with painting sessions during the weekends. Leisurely dinners with friends, baking escapades, and tranquil moments spent at home bring me immense joy and relaxation.

My nights are filled with a self-care routine, including beauty sessions for my face and whole body. It’s the best way to end my day.

For fellow women entrepreneurs, what specific advice would you have?

I would say dream big! Believe in yourself. Anything is possible if you put your heart and devotion into it.


My journey with Nu Skin is an inspiration for anyone looking to break free from the ordinary, chase their dreams, and dream big! My entrepreneurial spirit, combined with a genuine passion for helping others, has transformed my life in remarkable ways.

I was over the moon when I got to know I was selected to be one of the KOC of Nu Skin Malaysia, a 45-year-old lady among the youngsters in the social media world! I know that I could inspire so many women out there that age doesn’t matter. It’s about the confidence and belief that I have in myself.

My pursuit of a self-sufficient, eco-friendly home not only showcases my big dreams but also my commitment to making the world a better place. I am, indeed, a tiny girl with a big dream.

My life is a testament to the idea that even in the face of life’s challenges, one can emerge stronger, more determined, and ever more positive. My journey reminds us that we can find beauty and joy in the unexpected twists and turns that life throws our way. I am very sure that my journey will inspire others who are looking for a way to turn their dreams into reality. Never give up, no matter how hard and difficult things may be!

Do you want to feel beautiful and young inside-out? We have an EXLUCSIVE offer for you!

Jessica is giving an hour of FREE beauty and health consultation or body analysis or beauty demo as a part of her Project Glow Up. Project Glow Up is a personalised program for people who would like to regain their youthful glow, health, confidence or just a way for self love. Physically and also mentally. She’s based in Basel but you can also connect with her for online consultation on beauty and health.
You can find her on InstagramFacebook , or LinkedIn. For more information about her products, please explore her website.

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